Inspired by Hitchcock’s “Vertigo”, our heroin will portray the complicated character of Madeliene Elster. She is tormented by her past, betrayed by love and has gotten herself into a real pickle in the end.
For this Fall shoot, we wanted to be bold with our graphic backgrounds while embracing our core brand colors of black, white and red. The tricky part was to make sure the merchandise was still the star.
We were inspired by amusement parks and beaches. We found the right location in Seaside, NJ. The park had the colorful backgrounds and the beach was close by for some summer fun that worked for fashion and outdoor home.