Inspired by Hitchcock’s “Vertigo”, our heroin will portray the complicated character of Madeliene Elster. She is tormented by her past, betrayed by love and has gotten herself into a real pickle in the end.
Shot on an old family owned farm in CT. It was the perfect location that could provide us with multiple scenes for our cast. A barn wedding, taking a walk on the grounds and a farm to table lunch.
For this Fall shoot, we wanted to be bold with our graphic backgrounds while embracing our core brand colors of black, white and red. The tricky part was to make sure the merchandise was still the star.
We were inspired by amusement parks and beaches. We found the right location in Seaside, NJ. The park had the colorful backgrounds and the beach was close by for some summer fun that worked for fashion and outdoor home.
This was our interpretation of Hygge. Our concept needed to included active, athleisure, home and beauty. By assembling the right team, we were able to make it all come to life naturally.
