TALBOTS EDITORIAL CONTENT DIRECTOR
As the Editorial Content Director for Talbots, my main role was to make sure that we had a one buyer look across all consumer touch points with a main focus on the catalogs and e-commerce. One of my biggest and most rewarding challenges was to pioneer ways to continue the customer journey beyond the catalog. It was during this time, we started landing pages, category banners and editorial emails.
These projects were some of my most memorable times at Talbots. I was able to work with the best in the industry and that exposure has influenced my work for years to come.
MONTHLY BRAND MOMENTS
This section highlights some of my favorite brand moments were all of the content came together between direct mail and digital.
HOW TO WEARS
How to wear editorials were a new concept for Talbots.com. It was a rewarding challenge to find a way to educate the customer while still driving sales. Some of these emails had the highest CTORs.
SITE ONLY STORIES
As page counts for the catalog were being reduced, we were able to find innovative ways to continue to engage the customer on the website. Therefore, we introduced landing pages and category banners to Talbots.com.