MAY BRAND MOMENT
May was the beginning of the summer season for us and one of the biggest catalogs of the year. It covered every end use from sportswear, casual, swim, career, and special occasion. For the site, we introduced sliding category banners to continue to inspire her as well as a tee shirt shop to help educate her on the different fabrics.
JUNE BRAND MOMENT
June was high summer with a main focus on key items and basics that were already shown in the May Catalog. Therefore we decided to do color stories with two approaches. Catalog focused on color for the looks but with stills that highlighted the key items. For the site, we were able to stand behind the color and not focus so much on the items.
JULY BRAND MOMENT
July is a tough month for most retailers. How do you compete with end of the season sales when you have to sell full priced merchandise? For us, we decided to lean into what she is doing for July with a wear now approach. She is traveling and wants easy outfit ideas to get her through the season.
